Information on data protection according to Art. 13 DSGVO

On visiting our website we process your personal data according to Art. 4 No. 1 of the General Data Protection Regulation (“GDPR”).

1. responsible office and data protection officer

Responsible for the website (“website”), the processing of your enquiry sent via the contact form and the Datavard newsletter is

Datavard AG
Rudolf-Diesel-Str. 9
69115 Heidelberg
Phone: +49 6221 / 87331-0
(„Datavard“ oder „we“)
You can contact our data protection officer as follows:

Dr. Dennis Voigt
Im Breitspiel 21
69126 Heidelberg,
Phone: +49 69 653000623

2. purposes and legal basis of data processing and storage period

a) Server log files

When visiting our website, the web server creates a so-called log file. In addition to the date and time of your visit to our website, your IP address is also processed in this log file. This processing is technically necessary, otherwise your end device cannot display our website.
Your data is processed in accordance with Art. 6 Para. 1 lit f) GDPR and serves our legitimate interests in the security, stability and availability of our website.
Data which is stored in the log file when you visit our website will be deleted 30 days after your visit.

b) Newsletter

If you register for the newsletter on our website, we will process your e-mail address as the only mandatory information, otherwise we are unable to send you our newsletter. The provision of further data (first name and surname, company and country) is voluntary and serves to address you personally. When registering for our newsletter, you can also indicate which topics are currently most relevant to you. This information helps us to tailor the newsletter to your interests. Following your registration, we collect so-called response data. This gives us information about your use of the newsletter. We use this data to be able to adapt our newsletter more individually to your needs in the future. For this purpose, it is necessary that we assign you an individual ID. For the processing of response data, we use HubSpot Inc, 25 First Street, Cambridge, MA 02141, USA, as data processor.
The legal basis for the data processing associated with the sending of the newsletter is Art. 6 para. 1 lit. f) GDPR. We have a legitimate economic interest in using the consent given to us to send the newsletter to your e-mail address in order to address you directly in advertising and to inform you about our goods and products. Furthermore, we have a legitimate interest in using the response data collected to adapt the content of the newsletter to your individual needs. This serves our economic interest in increasing our sales figures and improving our competitiveness.
We will delete your data processed by us in connection with the sending of our newsletter upon revocation of your consent to receive the newsletter.
If you have registered for our newsletter, you will receive further information on how we handle your data as an attachment to the confirmation e-mail sent to your e-mail address.

c) Contact form

You can send us an inquiry via a contact form on our website. When using the contact form, you must provide certain mandatory information, which is marked as such. This data is necessary to be able to process your inquiry properly. We process your data exclusively for the purpose of processing your inquiry.
The legal basis for this processing is Art. 6 para. 1 lit. f) GDPR. We have a legitimate economic interest in answering your enquiry about our company and/or our services individually and in the best possible way. If your contact request is made in connection with the conclusion of a contract, the legal basis for the processing of your data is Art. 6 para. 1 lit. b) GDPR. If you have given us permission to send you further information on Datavard AG offers by telephone or e-mail, the processing of your data for this purpose is based on Art. 6 para. 1 lit f) GDPR. Our legitimate interest here is to use the consent given to us to contact you.
Your data processed in a separate database in connection with contacting us will be deleted as soon as we have answered your inquiry. This is the case if the circumstances indicate that the matter in question has been finally clarified and we are not under any legal obligation to retain it.
This is the case if the circumstances indicate that the matter in question has finally been clarified and we are not subject to any legal obligation to retain corresponding data.

d) Technically necessary cookies

Cookies are small files that are sent by us to the browser of your end device and stored there during your visit to our website. On our website, we use technically necessary cookies in order to offer you basic functions of our website. The legal basis for any associated processing of your data is Art. 6 para. 1 lit. b) GDPR, because the technically necessary cookies are required to use the website.
If you do not wish cookies to be set on your end device, either generally or in specific cases, you can set this centrally via the web browser you use. However, this may lead to a noticeable restriction of the usability of our website for you.

e) Analysis and marketing

We use services for analysis and marketing purposes. These services use technically non-essential cookies, but also other technologies such as pixels or web beacons. When you visit our website for the first time, we ask you for your consent to use such services. The processing of the following services is therefore based on your consent given to us in accordance with Art. 6 para. 1 lit. a) GDPR. The services used by us are the following:
aa) Google Analytics
We use the Google Analytics tool of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, (“Google”) on our website.
Google Analytics enables us to analyze and evaluate the use of our website in order to compile reports on the website activities of our visitors based on this information. Google Analytics is also used to create pseudonymized usage profiles of website visitors. Google Analytics uses technically non-essential cookies as well as online identifiers (including cookie IDs), IP addresses and your device IDs. We only use Google Analytics with the extension “Anonymize-IP”, which means that part of your IP address is deleted before it is transmitted to Google.
You can also prevent a transmission of data to Google by downloading and installing the browser plugin available at the following link:

bb) Google Tagmanager
We use the Google Tag Manager. The Tag Manager helps us to control other components and scripts used on the website. The Tag Manager does not access the data of these played components and scripts. The items are named separately, and you can set individual privacy settings for them, for example by disabling cookies for these items. By using the Tag Manager, your online identifiers (including cookie identifiers) and your IP address are processed by Google.

cc) Google AdWords Remarketing and Conversion Tracking
We use Google’s remarketing feature within the Google AdWords service. This service allows us to use a cookie to serve ads to you on other websites that match your interests. For this purpose, we analyse on our website which offers you are interested in. These offers are then advertised on other websites. The information collected by the cookie enables us to recognize you.
If you do not wish to be recognized, you can download and install the browser plugin available at the following link:
We also use the conversion tracking function. If you click on an advertisement placed by Google and reach our website, a cookie is set on your end device. However, this is only used for statistical analysis in order to be able to track how many visitors have reached our website via ads placed on Google.

dd) Facebook Remarketing / Retargeting / Custom Audience
Our website uses the remarketing feature “Custom Audiences” of Facbook Ireland Ltd,4 Grand Canal Square, D2 Dublin, Ireland.
This allows us to present interest-based advertising (“Facebook Advertising”) to visitors to our website when they visit Facebook or other websites that also use the process.
To do this, your browser automatically establishes a direct connection with the Facebook server. Through the integration of Facebook Custom Audiences, Facebook receives information from us that you have called up the corresponding website of our Internet presence or clicked on an advertisement. If you are registered with a Facebook service, Facebook can assign the visit to your account.
Even if you are not registered with Facebook or not logged in, there is a possibility that your IP address and other identifiers may be processed.
We would like to point out that we have no further knowledge of the use of your data by Facebook.
The deactivation of the “Facebook Custom Audiences” function is possible for logged-in users at

ee) Instagram
Our website displays content from the Instagram social network (Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA). This includes content such as images, videos or text and buttons. If users are members of the Instagram platform, Instagram may link access to the above content and features to the user’s profile.

ff) LinkedIn Insight-Tag
We use the retargeting tool of LinkedIn Ireland Ltd, Wilton Plaza, Wilton Place, Dublin 2, Ireland (“LinkedIn”). For this purpose, our website contains the LinkedIn Insight tag, which allows us to collect and statistically analyze statistical, pseudonymous information about your visit and use of our website. The data is also used for remarketing purposes. This involves processing the LinkedIn user ID, URL, referrer URL, IP address, device and browser properties (user agent) and timestamp. The IP addresses are shortened, if necessary hashed. The data is deleted within 180 days.

gg) Hubspot
On this website we use HubSpot for different purposes. HubSpot is a software company from the USA with a branch office in Ireland. Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Telephone: +353 1 5187500.

Hubspot is an integrated software solution that we use to cover different aspects of our online marketing. This includes, among others:

Email marketing, social media publishing & reporting, reporting, contact management (e.g., user segmentation & CRM), landing pages and contact forms.

Our registration service enables visitors to our website to find out more about our company, to download contents and to provide their contact information, together with further demographic information. This information, together with the contents of our website are stored on the servers of our software partner HubSpot. We can use it to make contact with visitors to our website and to determine which of our company’s services are interesting for them. All information collected by us is subject to this data privacy policy. We use all information collected exclusively for optimizing our marketing measures.

More information about the Privacy Policy can be found here.
More information about Hubspots  regarding the EU-Data Protection Regulations can be found here.

More Information about HubSpots Cookies can be found here and here.
As part of the optimization of our marketing activities, Hubspot may collect and process the following data:

  • Geographical position
  • Browser type
  • Navigation information
  • Reference URL
  • Performance data
  • Information about how often the application is used
  • Mobile apps data
  • HubSpot subscription service credentials
  • Files that are displayed on site
  • Domain names
  • Viewed pages
  • Aggregated use
  • Version of the operating system
  • Internet service provider
  • IP address
  • Device identification
  • Duration of the visit
  • Where the application was downloaded from
  • Operating system
  • Events that occur within the application
  • Access times
  • Clickstream data
  • Device model and version

We also use HubSpot’s contact forms. More information about this can be found at 7. of this Privacy Policy

The legal basis of the processing is your consent according to Art. 6 (1)(a) GDPR. If you do not want Hubspot to collect and process the aforementioned data, you can refuse your consent or withdraw it at any time with effect for the future.

The data will be stored for as long as it is necessary for the purpose of the procession. The data will be deleted as soon as it is no longer needed for the processing purposes.

Data may be transferred to the USA as part of processing by Hubspot. The security of the transmission is ensured by so-called standard contractual clauses, which guarantee that the processing of personal data is subject to a security level that corresponds to that of the GDPR. If the standard contractual clauses are not sufficient to establish an adequate level of security, Art. 49 (1)(a) GDPR can serve as a legal basis. Please note the reference to the risk of data transfer to an unsafe third-country under sub-item “7. Forms”.

3. recipient of the data

Service providers who process your data on our behalf and at our instruction support us in the technical operation of our website, in the organization and dispatch of the newsletter and for analysis and marketing purposes. These are, for example, companies on whose servers we host our website or who handle the newsletter dispatch for us. Beyond this, we do not pass on your data, subject to a legal obligation.

4. transfer to third countries

In order to collect and process your response data when you use our newsletter and for analysis and marketing purposes, your data may be transferred to third countries and thus outside the EU. The service providers we use to transfer your data to the USA are participants in the “Privacy Shield”. For companies that are participants in the “Privacy Shield”, an adequacy decision of the EU is available. For an updated list, please visit the following link:

5. your rights

In accordance with the provisions of the GDPR, you can assert the following rights against us:

  • Right to information (Art. 15 DSGVO),
  • Right of rectification (Art. 16 DSGVO),
  • Right of cancellation (Art. 17 DSGVO),
  • Right to restrict processing (Art. 18 DSGVO),
  • Right to data transferability (Art. 20 DSGVO).

You have the right to revoke any consent given to us at any time with effect for the future. In addition, you can object to the processing of your data described here for the purpose of safeguarding legitimate interests at any time with effect for the future in accordance with Art. 21 GDPR. If the processing is not carried out for the purposes of direct advertising, the right to object exists only for reasons arising from your particular situation.
In addition, you may complain to a supervisory authority at any time. The supervisory authority responsible for us is the

Baden-Württemberg commissioner for data protection and freedom of information
Königstraße 10a
70173 Stuttgart
Postfach 10 29 32 32
70025 Stuttgart
Online complaint form:

We always want to hear from our customers. If you have any questions, we are always happy to hear from you. This is the fastest way to clarify questions.